As one independent commentator recently noted: “An ad network is to a media buyer what Netflix is to a movie-lover; it makes life so convenient.” She adds:
Networks' most obvious advantage of all is they make buying so darned simple. To reach the targeted users in one network channel, you'd have to establish relationships with dozens of individual sites. You'd negotiate rates with each, send each one ad material and tracking codes, monitor and manage your campaign on each..., and dispatch payments to each individually.
Run a campaign with an ad network and the work you and your team do is drastically reduced. Network buys are cost-effective and just plain smart…*
We couldn't state it better ourselves and it's the reason we started GreenAds. We want to make it as easy as possible for values-based organizations – both nonprofit and for profit – to communicate with values-based consumers. We believe these organizations and individuals have the collective power to create a sustainable global economy in socially responsible way that benefits all people. We also believe that values-based publishers play a critical role in joining them together.
GreenAds was created by entrepreneurs with years of experience in matching values-based advertisers to the right, values-based online publishers. We've also had years more experience in various types of web and email marketing. We've worked with the following organizations and hundreds more on both sides of the equation: